What’s the REAL Reason?
What’s the real reason that people buy your product or service? It’s probably not because of your professionally designed website, colorful logo, or refrigerator magnets. It’s because they believe that your product or service will benefit them. That’s all they care about. Everyone is constantly on the lookout for products and services that offer benefits that are important to THEM.
Here’s a quick way to find all the benefits of your product or service. Take a blank piece of paper. Write on the top
“One reason a person would buy my product or service is …”
now, just start to list the benefits. Like this.
“They can drop some weight”
“They will be in better health”
“They can look better in their clothes”
Got yours down? Ok, good. Now DIG. Take each of those benefits you came up with and do the same thing as above for each one. For example take the first benefit
“People buy my product so that they can lose weight”
“So they look better”
“So they get in better physical shape”
“So they can get more dates”.
Simply repeat this process over and over. Dig.
This is a really easy way to uncover all the benefits that your product or service has to offer. Include them all in your copy and ads. You never know which benefit will be exactly what your market is searching for!
Writing effective ads and copy is all about being able to get into the “head” of your client or prospect. And being able to let them know that what you have to offer is the solution that they’ve been searching for.
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