Search Engine Optimization Hype Log
You can find so much hype in the Search engine optimization industry probably because it is a techno field plus is very competitive so everyone is endeavouring to eyebrow everyone else and get the upper edge.
Being in my antiquated 40’s - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a ‘breath-taking’ 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC’s come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my ‘long teeth’ dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the SEO playing field.
Yes SEO can be specialized but only usually after you got it drastically wrong in the beginning - your website that is. If you did not engage a good Search engine optimisation consultant to provide you with the run down Before you decide to start building then you most definitely finished up with a web site punctured with a million Search engine optimisation holes. These web sites normally takes some fixing without a doubt. Most web creative designers don’t know anything with regards to Search engine optimisation and what they do know they infrequently put into action simply because they are not requested to by you! Not selecting an SEO consultant is like developing a three storey house without using an architect and engineer and expecting the builder to get it right - no way.
I run into a great Search engine optimization site once in every 100 sites. This is a weak track record for web-developers. Nearly every other single website is a ship full of holes sinking in the lower regions of page 196 of Google!
So aside from adding some colorful pros to this piece I guess I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google makes use of inbound links a lot at the moment to judge a internet sites popularity. However, it’s now a breeze to create back links of high quality in significant volumes to unbalance the ranking game. Google knows it has to find a way to balance this out. When it does, most people’s ranking will probably come crashing to the floor overnight.
On the other hand, Google always wants Top quality content material - the very best it can display. Should you have this, then because content is the only reason why we have search engines like google in the first place, your website will always excel regardless of what twists and turns Google puts its search engine algorithms through.
By no means ever forget that content is king in the SEO jungle. Forget at your peril.
We struggled to get content material on customers internet sites for so long until we built it into our SEO ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their web sites weekly and gain ranking results from it seeing it is Search engine optimisation optimised as well.
Your content delivery engines needs to be well tuned
Don’t imagine that you can simply just add content to a web page and miss out on the platform you might be adding it to. Google wants to make sure that the content is not only the best for the search phrase requested, but it also offers the best user experience. So be sure you cross your T’s and dot your Search engine optimisation eyes when it comes to making certain your site delivers the best experience such as performing these :
Make sure your server is quick - Google just lately added this one - upgrade today if it takes too long to download your webpages
Make certain ALL images have ALT tags WITH meaningful content
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be utilised throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are at least 300 words of meaningful text on any web page - the more the better for Google
Make sure that if you are using a Website cms that the URL’s are fixed so only phrases appear (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious ‘click here’ as the anchor text
If you cannot add content material to your website (maybe you have a flash site), then at the very least add a weblog attached to your internet site - this helps a lot
When you next renew your current domain, renew for at least three years - of course longevity exhibits maturity and raises trust
Back links and more back links
And lastly don’t cease back-linking. Right now it’s the powerhouse for SEO but do not rely on this for the long term.
So I hope this has helped ‘de-hype’ a few of the Search engine optimization materials available and assisted you along the SEO highway a bit further.
Discover more SEO tips and tricks. And if you need a great SEO Consultant we are based in Singapore (so our rates are great!) but we work globally.
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