Reduce Refunds on Information Products (Ebooks part 2)
Lately, we’ve talked about ways to write a better PDF ebook. PDF e-books can be bulked up with a list of resources and a table of contents, which increases customer satisfaction. Now that you’ve added those, let’s look at other ways to make your readers happy, which increases sales and prevents returns and refunds.
Make sure that all your text is 12-point - Times New Roman is a good choice for long blocks of text. Pictures and graphics should be enlarged so they can be easily read. Adding comics and other graphics will make your ebook more visually appealing. All these steps add bulk to your ebook, while increasing its value to your readers.
“Johnson boxes” are those little boxes which include an important point, separated from the rest of the text for added emphasis. Add them every two or three pages - that will add meat to your document, while cluing your reader in to the important points you are presenting.
Tell your audience about other products you offer. They’ve already read your wonderful e-book, but want more information. Include a list of your products, complete with 3-D cover photos. Not only will you add visual interest, you will also increase sales and offer a better product. It’s easy, and it works!
Finally, provide checklists and cheat sheets for your customers. People eat this stuff up! Any topic that has more than a few steps is better understood with a checklist. Tell your readers what to do and in what order to do them. Cheat sheets are great for technical things. Settings for a software. Settings for a camera. Tips for interviewing someone. Things not to miss when buying a new home. How to convert publisher files to a PDF ebooks. All of these work well with cheat sheets. And your customers will love them!
When writing an e-book, take that concept to the next level. Look for other items to include in your e-book. Depending on your subject, your customers might like a sample contract or other form, a convenient spread sheet, or something else which helps them to understand how to do things. Why make them re-invent the wheel? If the tools exist, offer them to your customers.
So these are just a few ways you can provide outstanding value while beefing up your ebook. You will have fewer refunds because of satisfied customers and you can even charge more for your ebook. It’s all about value!
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