Publisher or Self-Publishing: 3 Benefit Capturing Strategies

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by DrProactive Randy Gilbert: The #1 business advisor to authors and speakers.

Most people never write a book because they see the problems associated with both ways of getting a book published and they stop trying. If you try the big New York publisher route, the first step of finding an agent is not easy and it’s extremely difficult to get the publisher to take a book and pay an advance.

If you attempt the self-publishing route you are faced with a very steep learning curve to begin with as you must fast dozens of technical difficult duties. And the cost for this route is between $30,000 and $40,000 by the time you are finished.

Thankfully for the intelligent person who wants to not only write a book but use it to make money, there is a new alternative. There are three book publishing methods that everyone can use to get rid of the problems and reap the benefits.

Strategy 1 - Never give your copyrights away if you don’t have to.

Being in control and making money from your book are the two biggest benefits to seek. You will enjoy these two self-publishing benefits if you find a New York Publisher that doesn’t buy the copyright to your book, but instead encourages you to use as much of the content of your book as you want to create other products that will make you money.

2nd Strategy - Secure the largest breadth of distribution possible for your book.

The New York Publisher’s biggest benefit is the extensive distribution of your book. Sustaining high sales is possible if you proactively choose a publisher with wide dissemination. This will exponentially increase your income because you will sell other products on your website, and each book that is sold in a bookstore will bring the reader back to the site.

3rd Strategy - Construct a book marketing plan that allows you to convert your book into a business.

Having good marketing plan is another great benefit of choosing a New York Publisher, but you’re going to take it to a new level. From the get-go, as soon as you have a book idea, start turning your book into a bestselling business. You will begin making money from your book right away, long before it is actually published. This could bring in more money than you’d ever get from a publisher’s advance. And you’ll enjoy the advantage of high sales because all of your products will sell the book when it’s printed and ready to be shipped.

ACTION POINT: When you write a book, proactively look for the right publisher using the 3 strategies above and you’ll have the best of both worlds. You’ll make money all the way through the entire process from book idea to New York Times Bestseller. You’ll be able to create a book that becomes an automatic bestseller and might even earn you a passive 6 or 7-figure income.

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