Professional Speaking: The Real Message
Are you really communicating what you think you are? There are two basic messages that are included in any speaking engagement - the verbal message and the visual message. As a professional speaker, your message should be effectively communicated in all aspects of both these areas. Whether you are a novice speaker or have years of experience, you’ll want to find out about what you’re actually saying and adjust your delivery for best results. In doing so, you’ll deliver winning presentations every time!
The environment that you hold your presentation in impacts your message. The room itself can be a distraction and you can lose your focus and worse yet, you can lose the attention of your audience. Details like the room temperature (too cold, too warm) or noisy traffic (beeping horns and emergency vehicle sirens) may seem like they are out of your control, but you do have some control. Other environmental considerations include the appearance of the room. Is it professional? Is it warm and cozy? Does it enhance the message you want to convey or does it take away from it? It behooves you to minimize as much as possible all of these types of distractions from your presentation.
The movements you make in your speech should be planned or at least controlled by you. Any movement that is not planned could potentially be distracting. Many of the above mentioned mannerisms stem from being nervous about being on stage. Additionally, they could also come just because you don’t know you are doing them. Either way, you’ll need to minimize and eliminate as many of these movements as possible.
Review your video tape for places where you make distracting mannerisms. Make a list of the mannerisms you have and thoughtfully practice your speech without those mannerisms. Rerecord yourself and keep reviewing your tapes until you a satisfied that all the mannerisms are gone.
You should consider the body movements you incorporate into your presentation. Body movements should look natural. You can use facial expressions and make eye contact with your audience for maximum effects.
Give your audience two or three gold nuggets of information. No one expects you to be a walking encyclopedia concerning your subject matter. No one expects you to speak for hours on end about your topic. It’s too much for you and for your audience to handle. Find two or three heavy hitting points to make and work with those points so that they become exciting to hear.
To give your audience something of value, focus on them not on you. Telling your personal testimony is great, but eventually during your presentation, you’ve got to find a way to relate your presentation back to your audience. One rule of thumb concerning this area is to use 10 “you’s” for every one “I”. That means you’ll talk less about yourself and talk more about your audience.
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