Product Launches With Punch
Many marketers wonder if product launches still work. We all know the techniques, we all see it coming. Could this formula still work? Why do a product launch, anyway?
It’s true that “standard” product launches are not as effective as they were a year ago. Despite that, product launches are as strong as ever.
The fact is the low-hanging fruit has all been picked. To make a product launch work now, you need to study the techniques and follow the steps. If you do, the formula (created by Jeff Walker) works beautifully!
You may have heard of the Membership Site Bootcamp launch. Jeff was the quarterback for that launch (for which I wrote the copy), which created $1.7 million in the first week! So, yes, product launches are still an effective way to create a profit windfall!
Jeff’s original Product Launch Formula is at www.TheProductLaunchFormula.com. I encourage you to check it out. Even if you don’t plan on buying Jeff’s wonderful course, he gives away great information. Don’t miss it.
Use the following tactics to add punch to your product launch:
Try a “reverse squeeze page”. In essence, you give away free content before you ask for their opt-in information. You show readers your best information up front. At the end, tell clients, “We are creating more of this great content. If you want to get more absolutely free, send us your name and e-mail. We’ll make sure you get it!” Essentially, you give before you get.
Give away your best material right up front. The mistake most marketers make is NOT giving away their best material up front. The common fear is, “If I give away my best stuff, I won’t have anything to sell them!” This concept was actually pioneered by Eugene Schwartz, the great copywriter and author of Breakthrough Advertising. He found that when you give away your best product, the perceived value of your salable product goes up. What goes through people’s minds is, “Wow, if this is what they’re giving away, the stuff they have inside must be AWESOME!” They assume that what they haven’t seen is just as good or better than what they have. Now, you may ask what happens if they get inside and discover that the product you’re selling isn’t as good as what you gave away? What frequently happens is you benefit from what I call the “Halo Effect”. They were so impressed by the material you gave away that they credit the other material with being better than perhaps it actually is. There’s nothing wrong with this - it is going on inside their nervous system with no manipulation on your part.
Give your sublist a strong, personal story to follow. Don’t give them e-mails that say, “Now, remember on Monday, I’ll be selling something. Be ready to buy it!” That’s not a story. Give them some personal tidbits, some insights into how your launch is going. Let them read e-mails and other feedback you’ve received, take them to blog posts, employ all the principals of influence that Jeff Walker teaches.
I highly recommend Jeff’s Product Launch Formula, and think it’s a wise investment. If you can’t get it right now, use these three tips for your next product launch. You’ll improve your conversions and get more business.
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