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If you’ve heard about all the money there is in copywriting, and wonder how you can get started, read on.

If I asked you to write 35 words advertising a brand of soap, could you do it? If you can, you’ve got a great future as a copywriter.

Copywriters write many different forms of copy. Let’s look at five popular forms.

1. Write brochures - great income for 200 words

Whether they’re one-page flyers, or deluxe four-color glossies, every business needs brochures for each of their products and services.

2. Overviews or white papers are fundamental in business to business

In some of the business to business markets, especially for high-priced items, executive overviews or white papers are primary sales tools. These are information-packed documents, and copywriters write them.

White papers vary in length, from five to many pages, depending on the information they provide; they’re a subtle form of selling.

3. Write press releases: businesses love to get free advertising

It’s a little known fact that some 80 per cent of news stories originated with a press release, so press releases are very powerful. You can build an entire copywriting services business just on writing press releases.

Since they’re written to a format, press releases are easy to write. As a specialist, you could write several a day.

4. Write radio spots - write for performance

Writing for performance, for radio, TV, and speeches, is highly paid. You can break in with radio “spots” as radio ads are known.

When you’re writing for listeners, you must remember that people can’t go back and reread something they missed. If they don’t get the point of a radio spot, the energy and money which went into producing it are gone forever.

You’ll find that you will easily get hired: most radio stations aren’t set up to write spots, and they love to farm them out to freelancers.

5. Write taglines - short slogans

Although writing a slogan or tagline seems easy - they’re short after all, it can actually take a lot of time to get the right collection of words which is truly memorable.

Since they are so short, taglines give you a way to break into copywriting. Write a selection of taglines, and present them to a local graphics design agency. Such agencies use freelance copywriters, and you could walk away from the meeting with an agreement and check in your hand.

Tags: Copywriting