Client Testimonials - The Ultimate Promotion Tool?
There are many ways to use client testimonials to help promote your services and you should try to use as many as you can in your online and offline marketing efforts. Here are some ideas to try…
1) Insert a colored box on your web site for each testimonial. Include the author’s (buyer’s) name and his or her domain name (not hyperlinked, so that shoppers don’t click away from your site) with specific comments directed towards your service quality. If you don’t have anything this detailed, write some of your top clients and tell them what you are looking for and see if they can help out in exchange for promotion for them for free on your site. Then to give the testimonials more value, more credibility, add the author’s photo and even an audio clip or video testimonial.
2) Set up a question & answer page or FAQ page on your website. In some of the answers, include a few testimonials. If a testimonial answers a question, then make sure you use it. For example, ?How long does it take for the product to arrive?? Why not answer that with a great testimonial from a satisfied client, who got the goods very quickly.
3) Set up testimonials in an autoresponder message and place the email address or sign-up box on your site, so that it’s available 24/7 upon request.
4) Put together a bunch of testimonials as a report or guide in PDF format available as a free download from your site, to help prospective clients with their decision making. Just add a download link on your site that says something like ?Click Here to see what others have to say?.
5) Try turning your testimonials into case studies and articles to use for promotional purposes. Use enticing headlines based on the main point each testimonial covers. Many people will relate to the ?problem? your client experienced and if your product or service solved that problem, then seeing how it benefited someone else will really help your sales.
6) Don’t forget to use client testimonials in your offline marketing too. They are powerful and should be included in your brochures, newsletters, postcards etc. You could even try using them in radio or TV adverts. This has been done many times before, so why not include them, if you use this form of marketing.
7) Press releases can be very powerful methods of including client testimonials. If you think offline publications and media organizations may have an interest in what you have to say, then don’t be afraid to get in touch with them. Write to their editors and then keep in touch.
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