Affiliate Marketing And How To Manage Your PPC
How is wealth built using affiliate marketing and pay-per-click? This is done not by just sending on traffic to your affiliates to receive commissions but also by developing your assets while you send traffic to your affiliate partners.
While going through the process of getting visitors to your site, have a ‘product’ of you own available for your customers, something individual to your site. Compile contact information from these visitors as often as possible. Then point them in your affiliate’s direction.
By tradition, if you can make a tradition in 5-6 years, affiliates will display banner ads or other links, purchase pay per click and other traffic, then send the traffic directly on to their affiliate hoping that this will produce a sale and therefore a commission.
These are what we call ‘bitslingers”. The purchase traffic and take the money from the affiliate but don’t do anything else. They don’t improve the quality of the internet mixture. They just broker clicks and that is it. Don’t want to be just a bitslinger? Create something of use a list of clients that you can interact with over and over again.
What offering of value can you list? He are some ideas that I have gathered:
Present an enlightening tutorial.
Offer a webinar on a subject that is compatible with, and flows to the affiliate product/service that you are touting.
Set up your own site that provides a multiday e-mail course about your topic, and promote your affiliate program that way.
Proffer a free guide or reference source available.
If you’re promoting multiple competing programs, offer to show people a price and quality comparison and let them choose for themselves.
Offer an audio download related to your topic.
Hold a contest.
Provide a free software download.
The main this is that you don’t want to push your product/service on your customer. “Hey buy this product!” isn’t going to help. Give them something valuable that will help them then they will want to look into the product you have.
In days gone by all you had to do was buy clicks from Google and herd them through your links to your affiliate hosts site. These hosts love it especially when they have nearly all of the advertisements on the page pointing to them.
Problem is that Google didn’t think that was so great. These strong-arm arrangements messed up the process of Adwords and thus Google took a hit to their image. Thus came the Google revolution at the beginning of 2005. The rule now stands that one ad display url is allowed per page of Adwords listings per advertiser.
What this does mean though is that your affiliates can be on that same page of Google results. It also means that you aren’t allowed to push traffic directly to your affiliate host’s website.
Therefore you, if you’re an affiliate for another host, or your affiliates have to create some unique and solid content for the webpage your visitors land on if you want to flourish. With this you have a win/win situation. Your site adds richness to the internet and your visitors add to your client base.
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